Sada Naegelin —

Sada believes in the power of design thinking to solve problems and provide a valuable perspective, where empathy, observation and iteration are key. She has led design thinking workshops for a variety of sectors from science to philanthropy, from rural municipalities to international tourism. She has facilitated groups ranging from small leadership teams to collectives of industry leaders.

She excels at building relationships and mobilizing groups to create impact. As a design strategist, she brings a systems thinking perspective to designing innovative solutions. With over 10 years of experience in business development, nonprofit management and network development, her innate curiosity paired with her collaborative nature drives her to seek out new challenges and enables her to nimbly shift from working with global non-profits to Fortune 500 companies, including Frontier Communications, 3M and Avery Dennison.

When she is not geeking out on all things design thinking, she’s an active member of the modern dance community in Portland, OR, where she lives with her husband and their 13-year-old blue heeler.

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