About us
Somersault Innovation
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No other sales enablement firm is teaching Design Thinking tools to sellers.
We measure what happens to pipeline growth in every engagement.
Managers are involved from start to finish so that we create a systemic change that sticks.
We help sales professionals solve problems with their customers, versus teaching them how to move a deal through a series of stages.
Our Difference
Somersault Innovation was founded in 2015 on the surprising discovery that simple methods from the world of Design Thinking had a fantastic impact on revenue growth when placed in the hands of sales teams.
Why? Because fundamental to Design Thinking is ruthless customer centricity, skilled curiosity, unparalleled discovery, novel insight generation and co-creation excellence. Sound like what the most effective Sales professionals do? Exactly!
Today this is even more important. AI has upped the game for sellers. As a super tech, AI has forced the hand of sellers to be even better at the human-to-human craft of sales as the time with the customer has shrunk.
Over the last decade we have honed in on which tools add the most value and are practical enough to easily adopt into a deal cycle. We measure what we do with a keen focus on pipeline and revenue growth and have many stories that show the direct correlation between these skills and revenue growth.
You can read stories from Salesforce, Ellie Mae, Microsoft and others in our book, Naked Sales, How Design Thinking Reveals Customer Motives and Drive Revenue.
Join us in our mission to differentiate the way you sell, such that customers want to buy from you because of the way you sold to them. We are a band of practitioners that have the unique combination of sales + innovation/design thinking experience. We promise high value, AND some fun along the way.
Discovery is not a stage or a phase; it is a never ending cycle.
The pressure of sales & promise of pay stifles curiosity, limiting discovery.
Co-creation is a must to have in long term partnerships.
Customers want to work with people they trust.
We believe
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Ashley Welch
Co-founder, CEO
Ashley is a seasoned sales professional with over 30 years in strategic sales. She has led Somersault for the last 10 years with a passion. She is a facilitator, teacher, coach, and Mom. ESL tutor, dog lover and travel addict ..that too.
Nick Clayton
Senior Consultant
Nick has more than 30 years of experience in strategic sales leadership, sales strategy, management consulting, executive coaching, and facilitation. His big dog Hubble keeps him on the run.
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John Gauch
Senior Consultant
John is a sales and growth advisor and fractional CXO with 20+ years of sales, coaching and leadership experience. He has worked in big tech and agile start- ups. He lives In Canada but crosses the border to visit his daughters In the states.
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Sara Gupta
Senior Consultant
Sara is an experienced sales coach and a 20 year technology leader in both Sales and Customer Success. Sara has helped a number of early stage and established technology companies grow rapidly. She recently re-settled with her family to Lisbon.
Ford Hatamiya
Senior Consultant
Ford has 30 years experience as facilitator, consultant and training veteran. He has worked with all functions in organizations to drive innovation and high performance. Ford is a father and music enthusiast.
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Mike LaRhette
Senior Consultant
Mike is a seasoned sales leader and business development professional. For 30 years he has facilitated programs that enable sales teams and leaders to reach new levels of impact. He is a father, leader, coach, seller and aspiring meditator.
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Sada Naegelin
Senior Consultant
Sada is bilingual (Spanish/English) and bicultural with 20 years of experience in facilitation, leadership and human-centered design. She loves to dance, travel, garden, and spend time with her family and border collie.
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Dina Tamimi
Senior Consultant
Dina has been a global leader for over 25 years focusing on revenue growth and market expansion for Fortune 100 tech companies. She has lived in 4 countries and traveled to over 50.
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Lorie Andres
Advisor
Lorie has been selling and leading teams in complex enterprise sales for 30 years. Known as the person who would jump through a glass window to help clients discover the hidden path to improvement. She is a proud mother, and taken a camper to all 50 states with her family.
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Laurent DeGrauwe
Advisor
Laurent is an experienced Global Sales and Marketing Leader with over 20 years of experience driving transformative growth in Cloud Computing, IoT, Data and AI, and Enterprise Software. He is a leader, coach, seller, father and cold plunge enthusiast.
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Samy Hafez Ibrahim
Advisor
Samy is a seasoned global executive & board director with a wealth of experience transforming organizations and cultivating high-performance. As a former CRO, he has a track record of creating growth. He is a father, leader, coach and Dubai native.
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Mary K Doty
Book keeper
Mary K is accomplished in all accounting activities, including financial statements, general ledger account reconciliation, accounts payable, accounts receivable, and payroll. Mary K Is the backbone of Somersault Innovation.