About —

“Design Thinking tools in the hands of sales professionals is like putting Miracle Grow on plants - it’s amazing what happens!”


Our Story

Combining their years of experience in sales, and Design Thinking, Ashley Welch and Justin Jones created Somersault Innovation to put the tools and practices of Design Thinking into the hands of sales professionals. The Sell by Design™ methodology not only reduces the time it takes to get the first meeting, build pipeline, and increase deal size, it also fosters creativity and drives deeper human connection in an era of automated response.

Ashley Welch

Ashley is curious–endlessly curious to understand the “why” behind people and their ideas.

Her curiosity has led her into all sorts of adventures, many of which have included traveling and living in foreign lands. It has also helped her succeed in both sales and innovation. She has spent most of her 20-plus- year career in sales working with global companies to inspire collaboration and innovation. She is always thinking of new ways to solve a problem or create something captivating: whether leading local high schoolers to deliver knock-out TEDx Talks, convening Boston-area thought leaders around a dinner table, or helping global technology firms delight their customers. Ashley holds a B.A. from the University of Michigan. She is the founder and co-leader of TEDxYouth@Wayland to inspire dialogue and understanding within the community. She lives outside of Boston with her husband, two daughters, two Mexican street dogs, and three cats. She is always up for a great conversation or a journey to somewhere new, but no more pets please.

Justin Jones

As a toddler, Justin’s favorite activity was to become hopelessly entangled in the legs of kitchen chairs

Rather than throw a tantrum, he laughed, as he somehow found this endlessly entertaining. Over the last 20 years, while he has thankfully graduated from chairs, he still has fun working with people to tackle complex issues. He brings an earnest curiosity and playfulness to the serious business of helping others be more creative in their problem solving, helping them find their way out and up. He has a knack for connecting with others in service of helping them learn design mindsets and tools that transform ‘stuck’ and ‘mediocre’ into gratifying and compelling. Justin co-founded Somersault Innovation with the aspiration to help people find viable and inspiring paths forward—to achieve innovative breakthroughs in the challenges they face, whether process, sales, product or experience related. His professional journey started in marketing and sales, then shifted to leadership and organizational development, and now centers around practical design thinking applications. He holds a B.A. from Cornell College in English and French Literature, and a Master’s in Organizational Leadership and Communication from the University of Denver.

“Justin and Ashley have this really great knack for getting people to think outside the box. They get teams thinking about problems and potential solutions in a fresh way that always surprises me”

EMD SERONO Elizabeth Lathers
Elizabeth Lathers,

Learn more about Sell by Design™ and how our design-thinking approach to sales leads to enhanced relationships and stronger sales results.

Learn more about Naked Sales
Book Cover

“This book will revolutionize your sales organization’s relationships with your customers.”

“This approach brings fun and energy back to what can become the grind of selling.”