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Think sales and design have nothing in common? Think again. Ashley Welch and Justin Jones, the co-authors of Naked Sales and co-founders of Somersault Innovation, teach you how to incorporate design thinking into your sales strategy to develop deeper relationships with your customers. So deep, in fact, that they will never want to stop working with you.

Sales has changed a lot in 20 years. It used to be about cold calling more than anything else. There wasn’t really a need to know that much about your customer. It was a hustle game, a shark tank. At my first sales job, we were basically given a phonebook to make calls from and I was psyched because I was assigned a good letter. I’d call and say “How are you doing? I'm from XYZ company, and I'd like to spend two minutes talking about what our company is and what we do.” When

What does a breakthrough moment in sales actually look like? In this story-rich article, Ashley Welch recounts a real-life client interaction that captures the transformative power of discovery and co-creation.

With B2B buyers now expecting more personalization and agility, sales teams need new ways to uncover needs and deliver value. In this GTM Magazine article, Ashley Welch explores how design thinking gives sellers a fresh framework to meet the moment.

In enterprise sales, complexity is the norm—not the exception. So how do top performers cut through ambiguity and align with buyer priorities faster? In her article for GTM Magazine, Somersault Innovation CEO Ashley Welch makes a compelling case for co-creation as a modern sales essential.