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Differentiated Discovery techniques change the game of Sales and lead to big wins. 

“I incorporate Sell by Design into everything I do today. …There is Sell by Design and Selfish by Design. Sales is often Selfish by Design. There is a better way.”

- Matt Woodhams, Enterprise Account Director


  • A leading SaaS firm was seeking to continue its aggressive growth trajectory through new customer acquisition while expanding existing customer relationships.


  • Sales executives were convince sales people were rushing to close and were too often missing bigger deals.
  • Executives felt their suite of traditional sales enablement offerings wouldn’t help them fill this gap.


Somersault engaged with a number of sales teams across North America with Sell by Design with clear objectives to:

  • Grow revenue.
  • Revive stagnant accounts.


  • Achieved a 100% increase in pipeline in 3 months while closing $1.5M in additional revenue.
  • Reduce number of touches to get to a first meeting by 50%.
  • ”Somersault broke the mold on sales training and the results have been incredible. The content was spot on, and the learning pathway over the 3-month period was supportive and valuable. Our pipeline and revenue growth has surpassed any expectation as a direct result of your work. You have changed how we sell.” SVP, Enterprise Corporate Sales​.

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