Program Overview
The program includes 2.5 hours of online content, which can be taken all at once, or over time as best fits your schedule and objectives. There are 3 primary sections, each with a strategy and set of tools, followed by extra tips, account planning guide and manager coaching guide.
Discovery
Go deep in understanding what your customer and their customer’s care about to expand opportunity.
- Learn specific prompts that supercharge your curiosity
- Learn Discovery techniques to connect more deeply with and learn great information from your customers
Insights
Translate what you’ve discovered into first hand insights that spark new conversations with your customers.
- Learn how to enhance your natural empathy with your customers
- Learn how to engage your customer with newsworthy and revealing insights
Acceleration
Learn how to use story-telling and visuals to increase customer engagement and move more quickly to co-creation.
- Learn how to increase your agility to keep your deal moving forward
- Learn the 3 key ingredients to telling great stories
- Discover an easy way to whiteboard and engage your customer
Extra Tips & Stories
Review extra coaching tips and hear stories from sales professionals who have used the tools of Sell by Design to win big.
Select from:
- 9 quick video coaching tips
- 9 short videos of sellers who describe how they have used these tools to succeed in their accounts
