We help sales professionals and account teams increase pipeline and revenue by changing the way they sell.
How?
By teaching them simple tools to conduct better discovery, uncover insights, and co-create solutions with their customer.
These unique methods are derived from Design Thinking, a game changer for sales.
$ 1,480,000 closed revenue
75 AT&T Global Account
Directors
3 months
$ 65.7M pipeline growth
AT&T
$900k closed revenue
143 new Business Decision Makers
33 Microsoft Account Executives
2 months
$ 18M pipeline growth
Microsoft


RESULTS
C1
$ 41M pipeline growth
Team added 30% more revenue than their counterparts who did not attend our Sell by Design.
33 C1 Solution Engineers
3 mnths
Here’s what happened when sales teams took Somersault’s Program, Sell by Design:
"I incorporate Sell by Design into everything I do today. …There is Sell by Design and Selfish by Design. Sales is often Selfish by Design. There is a better way."
Matt Woodhams
Enterprise Account Director
"Sell By Design has allowed us to engage with the customers to really drive outcomes. We've seen some really good progress as it relates to getting out of our comfort zone into new lines of business at varying levels."
Jamie Dinsmore
Technology Sales Executive, Energy & Resources Industry
"What Sell By Design has enabled me to do is to demonstrate how we can deliver key value, not only to IT, but to everybody. Not only has Sell By Design enabled us to look at how we generate insight but also how to open up greater collaboration."
Oliver Barlow
Account Executive, Enterprise Technology Sales
"Sell by Design is the only process we have done that we can directly correlate to increased pipeline that turned into increased bookings. It was highly measurable and added millions of dollars to top line."
Will Anastas
SVP Salesforce
Sales
Design Thinking
___________________________
Revenue Growth
Why? Design Thinking offers Sellers:
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Simple tools for exceptional discovery
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Co-creative approaches which speed up decision making
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Valuable ways to become consultative not transactional
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A method to differentiate from competitors
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The ability to drive greater value and mutual gain
Design Thinking is a practical process that is often used to create new products or services. It demands a ruthless focus on the end customer in order to increase the chance of delighting the customer and decreasing the risk of failure.
Essentially, it prevents us from getting carried away with our own fantasy of what the customer wants, and makes sure it is actually what they desire. (Sound like this might be useful In sales?)
Terms like empathy, curiosity, deep discovery, customer centricity, co-creation, insight generation, fail fast and iterate are all hallmarks of a Design Thinking approach.
Somersault Innovation has identified the Design Thinking tools that will add the most value to a deal cycle and tailored them for sales so that they can be easily used to increase the chance that customers are delighted.
Online Sales Training for Individual Sellers
Live Training & Coaching for Sales Teams
Strategic Engagements for Sales Teams with Customer/
Partners
WHAT WE OFFER
Continuum of Investment & Return
"Sell by Design has enabled our account teams to truly understand the customer’s business, thereby enabling us to offer a solution that resonates with the expected business outcomes. This has led us to fairly quickly get to a level where we have two concrete customer cases. We have a true partnership with them."
Sophia Wikander, General Manager Financial Service Industry, Western Europe, Microsoft
Testimonial Videos
"I've been doing this for 15 years, and I thought I'd learned all the tricks....and what I think you'll find in this course is being able to speak the language that every customer cares about, which is their customers."
Andrew Hamburger, Strategic Account Rep, Formerly, Salesloft
Tech giant grew their early stage pipeline by 2.5X and their qualified pipeline by 6X using Sell by Design methods.
Design Thinking cracks the code on reviving “at risk” account and turning it into one of the largest partnerships.
Our Clients
Partnership

BEIJING








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Ashley Welch
Co-founder, CEO
Ashley is a seasoned sales professional with over 30 years in strategic sales. She has led Somersault for the last 10 years with a passion. She is a facilitator, teacher, coach, and Mom. ESL tutor, dog lover and travel addict ..that too.

Nick Clayton
Senior Consultant
Nick has more than 30 years of experience in strategic sales leadership, sales strategy, management consulting, executive coaching, and facilitation. His big dog Hubble keeps him on the run.
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John Gauch
Senior Consultant
John is a sales and growth advisor and fractional CXO with 20+ years of sales, coaching and leadership experience. He has worked in big tech and agile start- ups. He lives In Canada but crosses the border to visit his daughters In the states.
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Sara Gupta
Senior Consultant
Sara is an experienced sales coach and a 20 year technology leader in both Sales and Customer Success. Sara has helped a number of early stage and established technology companies grow rapidly. She recently re-settled with her family to Lisbon.

Ford Hatamiya
Senior Consultant
Ford has 30 years experience as facilitator, consultant and training veteran. He has worked with all functions in organizations to drive innovation and high performance. Ford is a father and music enthusiast.
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Mike LaRhette
Senior Consultant
Mike is a seasoned sales leader and business development professional. For 30 years he has facilitated programs that enable sales teams and leaders to reach new levels of impact. He is a father, leader, coach, seller and aspiring meditator.
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Sada Naegelin
Senior Consultant
Sada is bilingual (Spanish/English) and bicultural with 20 years of experience in facilitation, leadership and human-centered design. She loves to dance, travel, garden, and spend time with her family and border collie.
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Dina Tamimi
Senior Consultant
Dina has been a global leader for over 25 years focusing on revenue growth and market expansion for Fortune 100 tech companies. She has lived in 4 countries and traveled to over 50.
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Lorie Andres
Advisor
Lorie has been selling and leading teams in complex enterprise sales for 30 years. Known as the person who would jump through a glass window to help clients discover the hidden path to improvement. She is a proud mother, and taken a camper to all 50 states with her family.
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Laurent DeGrauwe
Advisor
Laurent is an experienced Global Sales and Marketing Leader with over 20 years of experience driving transformative growth in Cloud Computing, IoT, Data and AI, and Enterprise Software. He is a leader, coach, seller, father and cold plunge enthusiast.
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Samy Hafez Ibrahim
Advisor
Samy is a seasoned global executive & board director with a wealth of experience transforming organizations and cultivating high-performance. As a former CRO, he has a track record of creating growth. He is a father, leader, coach and Dubai native.
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Mary K Doty
Book keeper
Mary K is accomplished in all accounting activities, including financial statements, general ledger account reconciliation, accounts payable, accounts receivable, and payroll. Mary K Is the backbone of Somersault Innovation.
Meet The Team

“A Stand-out Read in the Jungle of "Improving Sales" Books. A perfect example that Curiosity is the key to the Kingdom!
Solid framework and tools, they take the sales challenge seriously yet their writing is delightful and to-the-point, the examples/stories/testimonials terrific.
Every business person - not just sales - should read it and take a lesson!”
-Verified Amazon Customer