- The mindset of Curiosity & strategy of Customer’s Customer
- To identify 4 prompts in conversation that lead one to expand the conversation to uncover motivations and interests
- Four techniques for deeper discovery: Show me, Fly on the Wall, Deep Dive Conversation, Be the Customer
- How to map the Human Value Chain so that you can determine where value is derived in your customer’s system
“I loved working on the exercises thinking about the customer’s customer. The training balanced methodology and active practice. It made us think outside the box and dig deeper. Great experience!”