Feel the Love.
Don’t take It from us.
Here is what our customers have to say.

What Sell By Design has enabled me to do is to demonstrate how we can deliver key value, not only to IT, but to everybody. Not only has Sell By Design enabled us to look at how we generate insight but also how to open up greater collaboration.
Oliver Barlow, Microsoft, Account Executive, Enterprise Technology Sales
Sell by Design has enabled our account teams to truly understand the customer’s business, thereby enabling us to offer a solution that resonates with the expected business outcomes. We have a true partnership with them.
Sophia Wikander, General Manager Financial Service Industry, Western Europe, Microsoft
My talk track used to be about
the Salesforce product.
Now it is based on my experience with the customer.
Sachin Rai, Account Executive, Salesforce
I've been doing this for 15 years, and I thought I'd learned all the tricks....and what I think you'll find in this course is being able to speak the language that every customer cares about, which is their customers.
Andrew Hamburger, Salesoft, Strategic Account Rep
After many years, I have realized that Design Thinking is the best method to build deep client engagement because it enables you to be truly customer centric.
Sales executive and VP of global GTM Enablement and Effectiveness, Low-code Software Company
The curious seller wins, not because they have the best offering but because they have made their offering most relevant for their customers. Sell by Design Discovery offers real return in the way of more and higher quality pipeline and better deal control because one builds a deep understanding of the customer.
Seller and sales leader, Security Services & Software firm
We cannot thank you enough for your invaluable contribution to the success of the Strategic Account Summit. You were critical in supporting 397 of our Strategic Accounts through two days of immersive learning. Your tireless dedication, willingness to adapt and passion paid off as we hear an overwhelmingly positive and grateful response from the teams. There is no doubt that we couldn’t have done this without you!
Stephen Wood, GM, Industry & Partner Sales, Microsoft
Sell By Design has allowed us to engage with the customers to really drive outcomes. We've seen some really good progress as it relates to getting out of our comfort zone into new lines of business at varying levels.
Jamie Dinsmore, Microsoft, Technology Sales Executive, Energy & Resources Industry
This approach takes selling from having a solution that is looking for a problem to solving a real customer issue. Isn’t that the whole point?
Director of Sales Enablement, Investment Company
Using design thinking for discovery is about leverage. If you want high quality pipeline, larger deals, and faster deal conversion, get your reps involved in these discovery methodologies. You won’t be disappointed.
VP of Enterprise Sales, Top Cloud-Based Software Company
Sell by Design is the only process we have done that we can directly correlate to increased pipeline that turned into increased bookings. It was highly measurable and added millions of dollars to top line.
Senior VP, Salesforce
I incorporate Sell by Design into everything I do today. …There is Sell by Design and Selfish by Design. Sales is often Selfish by Design. There is a better way.
Enterprise Account Director
The session was highly unique approach to selling and differentiating yourself to your clients. One of the best sessions in this event in terms of content value and direct applicability of it.
Hakan Unsal
Founder, Primerli
“Design thinking is a game changer for discovery. It enables one to close big, transformative deals. The curious seller wins. Not because they have the best offering but because they have made their offering relevant for their customers. Customer centric discovery offers real return in the way of more and higher quality pipeline and better deal control because one builds a deep understands the customer.”
Angela Hughes,
VP, Business Value Services & Revenue Enablement
Ping Identity
The session was highly unique approach to selling and differentiating yourself to your clients. One of the best sessions in this event in terms of content value and direct applicability of it.
Hakan Unsal
Founder, Primerli
“Using design thinking for discovery is about leverage. If you want high quality pipeline, larger deals, faster deal conversion, get your
reps involved in these discovery methodologies. You won’t be disappointed.”
Richard Morrison
VP of enterprise sales, selling for over 25 yeers
“Using design thinking for discovery is about leverage. If you want high quality pipeline, larger deals, faster deal conversion, get your
reps involved in these discovery methodologies. You won’t be disappointed.”
Richard Morrison
VP of enterprise sales, selling for over 25 years
