Co-Create with your Customer.
Grow Revenue.
CO-CREATION
Invite your customers and/or partners into a defined process with you to solve their most wexing challenges.
Co-creation is the magic sauce in selling. If people have their fingerprints on it, they say, “That’s mine."
– Daniel Hunter, Director of Customer Experience, Microsoft
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Co-Creation Engagement Example
Organizations are increasingly leading engagements to co-create solutions to complex problems with their most strategic customers. These "co-creation" engagements are a strategic driver for sales and are used with top-tier customers.
Organizations will invest 100's of thousands of their own dollars in this endeavor because they know the return is great. One premier global software company ran 21 “co-creation” engagements over the last few years, 20 of 21 turned into multi-million dollar projects.
The fundamental principle underpinning this approach, is what we all know; when our fingerprints, are on what is developed, we are much more likely to be invested and commit to the solution.
These co-creation engagements are rooted in a Design Thinking approach. Organizations such as Microsoft, Salesforce, Kyndryl, Servicenow, Google and others, have all used these types of engagements.
We will collaborate with you to design or facilitate a co-creation process that will drive the results you are seeking.