Co-Create with your Customer.
Grow Revenue.
CO-CREATION
Invite your customers and/or partners into a defined process with you to solve their most wexing challenges.
Co-creation is the magic sauce in selling. If people have their fingerprints on it, they say, “That’s mine.
– Daniel Hunter, Director of Customer Experience, Microsoft
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Co-Creation Engagement
Organizations are increasingly leading engagements to co-create solutions to complex problems with their most strategic customers. These "co-creation" engagements are a strategic driver for sales and are used with top-tier customers.
Organizations will invest 100's of thousands of their own dollars in this endeavor because they know the return is great. One premier global software company ran 21 “co-creation” engagements over the last few years, 20 of 21 turned into multi-million dollar projects.
The fundamental principle underpinning this approach, is what we all know; when our fingerprints, are on what is developed, we are much more likely to be invested and commit to the solution.
These co-creation engagements are rooted in a Design Thinking approach. Organizations such as Microsoft, Salesforce, Kyndryl, Servicenow, Google and others, have all used these types of engagements.
We will collaborate with you to choose the appropriate strategic customer and then lead you and your customer through each step of the process.