Call Scott: The Power of Discovery and Co-Creation in Sales

What does a breakthrough moment in sales actually look like? In this story-rich article, Ashley Welch recounts a real-life client interaction that captures the transformative power of discovery and co-creation.

When one sales team paused the pitch to deeply understand a prospect’s world, the result was a valuable solution—and a record breaking deal. Ashley uses this narrative to highlight the practical impact of doing discovery with end users, and co-building value with the customer. It’s a timely reminder that the most powerful sales tools are often human, not digital.

Read the full article on GTM Mag