Harnessing the Power of Design Thinking to Close Bigger, Better Deals

What does problem-solving sales really look like in action? In this story-rich article, Karl Pister shares a real-world account of how Design Thinking transformed a challenging sales situation into a multi-million dollar partnership.

When Karl’s team shifted focus from selling features to deeply understanding the customer’s pain points and working collaboratively to address them, the outcome was a stronger relationship, trusted advocacy, and a $3 million, three-year contract. Karl’s story highlights the power of empathy, discovery, and genuine connection in today’s sales environment—showing that success comes from caring, not just pitching.

Read the full article here.