The No-Brainer in Complex Sales: Co-Creation
- Somersault Innovation
- Jun 10
- 1 min read
In enterprise sales, complexity is the norm—not the exception. So how do top performers cut through ambiguity and align with buyer priorities faster? In her article for GTM Magazine, Somersault Innovation CEO Ashley Welch makes a compelling case for co-creation as a modern sales essential.
Rather than prescribing solutions, co-creation invites the customer into the problem-solving process—leading to more relevant offerings, stronger relationships, and greater long-term value. Ashley outlines how this approach isn’t just a smart strategy—it’s quickly becoming the standard for winning complex deals. The article is based on interviews with 10 Strategic Sales leaders from Google, Microsoft, Servicenow, Kyndryl and others.
댓글