The Power of Design Thinking in the Era of Digital Transformation

With B2B buyers now expecting more personalization and agility, sales teams need new ways to uncover needs and deliver value. In this GTM Magazine article, Ashley Welch explores how design thinking gives sellers a fresh framework to meet the moment.

By emphasizing empathy, ideation, and iterative feedback, design thinking enables sales professionals to become co-creators—solving customer problems in real-time rather than selling static solutions. Ashley explains how this mindset helps teams adapt to fast-changing customer demands while deepening trust at every stage of the sales process.

Read the full article on GTM Mag